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Sandra has over 15 years of extensive operational, business development, sales, marketing and administrative experience in diverse sectors of the hospitality industry including hotels, restaurants, catering and travel agencies. Her proven ability to lead, manage and constantly improve operations, impact business growth and maximize profits through achievements in sales, targeted marketing, coaching, internal controls and productivity/efficiency improvements; offered her many opportunities: she was part of the pre-opening team of 2 five stars hotels, a winery domain and many restaurants in addition to holding the GM position in 3 hotels. A solid pillar of her expertise is leadership and people’s skills that enabled her to become a certified trainer from ISTD.

Having worked in different departments starting entry level jobs has helped her shape in many ways widening her scope of interaction with people from diverse backgrounds and work philosophies, and has improved her communication and leadership skills. 

As her work philosophy is results-oriented based on setting goals and working hard to achieve them through proper planning and execution of strategies and processes that are detail-oriented and carried out by coherent team work, she developed training and coaching skills. Over the last few years she focused more on coaching, consulting and facilitating specially with SMEs and startups.